The zones for the Culture Capital Conference were intentionally selected to reflect high-growth, underrepresented, and rapidly evolving industries that students rarely receive direct exposure to. Most events focus narrowly on one field, limiting the scope of opportunity and career imagination. Our approach challenges that by introducing participants to multiple sectors—from real estate and gaming to creative commerce and construction—offering hands-on engagement and real-world insight. In a shifting economy, it’s essential that students understand the full range of possibilities, especially in industries often overlooked in traditional career paths. This conference is designed to expand perspective, spark curiosity, and create access.
"From property to portfolio"
This zone covers homeownership, investing, real estate careers, and building wealth in today’s market.
Hands-On Activation: Participants will explore real estate fundamentals by analyzing property listings, calculating investment returns, and creating mock buying or rental strategies.
Attendees will also work in teams to pitch a real estate deal to industry professionals and get hands-on experience with tools used by agents and investors.
"From message to momentum"
This zone covers branding, public relations, digital marketing, and media strategy across industries.
Hands-On Activation: Participants will build a brand identity, develop a campaign strategy, and create messaging for social media and press.
Attendees will also pitch their campaign to industry professionals and get hands-on experience with tools used by marketing and PR teams.
" From blueprint to build"
This zone explores careers in construction, contracting, project management, and development—from residential builds to large-scale commercial projects.
Hands-On Activation:
Participants will dive into construction basics by reviewing floor plans, estimating material costs, and developing mock project timelines.
Attendees will work in teams to design and present a construction proposal, gaining hands-on experience with tools, terminology, and real-world planning used by professionals in the field.
“From imagination to income.”
This zone includes marketing, management, fashion, branding, and the entertainment business.
Hands-On Activation: Participants will create mini brand campaigns, style and photograph a fashion line, and work in teams to pitch a product to a creative agency panel. Attendees will also get hands-on experience developing influencer marketing strategies and content calendars using real social media tools.
“Where moments become movements.”
This zone dives into the business of events—from logistics and production to sponsorship, budgeting, and on-site execution. Participants explore how major festivals, conferences, and brand activations are built from the ground up.
Hands-On Activation:
Participants will develop and pitch a full-scale event concept, including timeline planning, vendor management, budget breakdowns, and sponsor outreach strategy. Guided by industry professionals, attendees will simulate real-world event scenarios like crisis management, talent booking, and live production schedules.
“Crafting experiences from behind the scenes.”
Explore the business of nightlife, beverage innovation, restaurant ownership, event production, and artist management.
Hands-On Activation: Participants will mix mocktails in a beverage lab, design event run-of-shows, and take part in a behind-the-scenes role-play of talent hospitality and event logistics, from check-in to stage cues.
"From coverage to career"
This zone explores financial protection, risk management, and career paths in life, health, auto, and property insurance.
Hands-On Activation:
Participants will learn how to assess client needs, build custom insurance packages, and simulate real-life claims scenarios. Attendees will also role-play as agents to pitch policies, use industry software, and understand how insurance plays a critical role in wealth preservation.
“Built for the future. Powered by the culture.”
Explore careers in gaming, app development, digital security, and emerging technology.
Hands-On Activation: Attendees will code simple games, test virtual reality environments, and compete in a mini hackathon to build a product prototype. Live demos will feature AI tools, drones, and app innovations from tech brands.
“Built with intelligence. Designed for scale.”
This zone explores how artificial intelligence is transforming business—from automation and data analysis to content creation and customer engagement. Participants will learn how to leverage AI tools to streamline operations, boost productivity, and drive growth.
Hands-On Activation:
Attendees will rotate through interactive stations to build AI-powered business workflows, create automated marketing content, and simulate data-driven decision making. By the end of the session, participants will walk away with actionable tools to 10x efficiency, revenue, and reach using real-world AI applications.
“Rooted in the land, scaling across the world.”
This zone explores how cannabis, agriculture, and global trade intersect to drive innovation, investment, and cultural impact.
Hands-On Activation:
Participants will take part in a simulated import/export challenge, navigating real-time decisions around supply chains, compliance, and international market strategy.
“Where real talk meets real opportunity.”
The Career Kickback is a relaxed, high-energy networking experience designed to connect attendees with professionals, recruiters, and alumni in a casual, culture-forward setting. No suits are required—just real conversations, connections, and insight.
Hands-On Activation: Attendees can explore career pathways, drop into rapid résumé reviews, meet recruiters on the spot, and get unfiltered advice from industry insiders. Whether you're job hunting, exploring internships, or just trying to figure out what's next, the Career Kickback is where inspiration meets access.
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