Culture Capital WORKSHOP ZONES

"From coverage to career"
This zone explores financial protection, risk management, and career paths in life, health, auto, and property insurance. 

Hands-On Activation:
Participants will learn how to assess client needs, build custom insurance packages, and simulate real-life claims scenarios. Attendees will also role-play as agents to pitch policies, use industry software, and understand how insurance plays a critical role in wealth preservation.

"From message to momentum"

This zone covers branding, public relations, digital marketing, and media strategy across industries.

Hands-On Activation: Participants will build a brand identity, develop a campaign strategy, and create messaging for social media and press.

Attendees will also pitch their campaign to industry professionals and get hands-on experience with tools used by marketing and PR teams.

 “Where Strategy Meets Story.” 

 This zone explores how clarity, messaging, and strategy drive sustainable success. It focuses on the power of communication as currency — showing how businesses grow faster when their story connects with purpose, people, and profit. 

Hands-On Activation:
Participants will craft and pitch a mini business campaign, developing brand messaging, visual tone, and communication strategy in real time. Learn how to align what you say, how you show up, and the impact you create — because in business, your message is your movement. 

“Styled by Culture, Designed for Impact.” 

This zone explores how commodities, agriculture, and global trade intersect to drive innovation, investment, and cultural impact.

Hands-On Activation:
Participants will engage in a live brand styling and merchandising challenge, curating looks and marketing concepts that reflect authenticity, trend awareness, and cultural influence. Learn what it takes to build a brand that not only looks good but moves the culture forward. 

 “Built with intelligence. Designed for scale.”
This zone explores how artificial intelligence is transforming business—from automation and data analysis to content creation and customer engagement. Participants will learn how to leverage AI tools to streamline operations, boost productivity, and drive growth.

Hands-On Activation:
Attendees will rotate through interactive stations to build AI-powered business workflows, create automated marketing content, and simulate data-driven decision making. By the end of the session, participants will walk away with actionable tools to 10x efficiency, revenue, and reach using real-world AI applications.

“Rooted in the land, scaling across the world.”
This zone explores how commodities, agriculture, and global trade intersect to drive innovation, investment, and cultural impact.

Hands-On Activation:
Participants will take part in a simulated import/export challenge, navigating real-time decisions around supply chains, compliance, and international market strategy.